I first came to the University as a graduate student in the Department of Experimental Psychology in 1977. After a brief spell as a Lecturer in Psychology at the University of Sussex where I had been an undergraduate, I returned to an Assistant Lectureship in Social Psychology in the Social and Political Sciences Tripos. I represented the School of Humanities and Social Sciences on the General Board from 1995–98 during which time I served on various committees including the Education Committee which I chaired. I was an elected member of the Council from 2001–04 during which time I served on nearly all the central committees I had missed while on the General Board. As a result I have extensive experience of most facets of the work of the University in its many different disciplines. From 2001–08 I was Education Director for the Cambridge MIT Institute, and developed a wide range of educational initiatives which are now successfully embedded in the University. In 2011 I was appointed to the position of Director of Education for the School of Biological Sciences. My research now focusses on the application of psychology to a variety of public policy and design issues. I am Co-Director of the Crucible network (http://www.crucible.cl.cam.ac.uk/). I was appointed to a fellowship King’s College in 1988, and am also a member of Darwin where I was a student. Since 2004 I have been a member of the Council of the Royal College of Art.